Maintain your email list: Purge your list regularly of invalid emails and non-responders. High bounce rates can affect your sender reputation so keeping your lists clean will go a long way to achieving higher email delivery rates.
You can review and manage your bounce lists right from the dashboard of the SparkPost web app. Adopt an opt-in policy: Send a confirmation email when users subscribe to your list. Monitor your email delivery: Track your email delivery rates by paying close attention to your bounce rates as well as your response rates. With regular monitoring, you can catch potential failures before they happen. Pay attention to bounce codes: Hard bounces are easy to deal with, because they mean the address is DOA and it should be added to your suppression list.
SparkPost does this for you automatically. Additionally, if you're looking to start email marketing on the right food, consider taking HubSpot's course on " Understanding Email Deliverability. To be successful with your email marketing, you need to build trust with the people receiving your emails. To build trust, you need to provide value. And to provide value, you need to know how your emails are performing to a healthy email deliverability strategy.
Editor's note: This post was originally published in February and has been updated for comprehensiveness. Originally published Sep 9, AM, updated June 09 Logo - Full Color. Contact Sales. Overview of all products. Marketing Hub Marketing automation software. Service Hub Customer service software.
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Thank You! You have been subscribed. Start free or get a demo. Numbers are calculated on a rolling day average and illustrate where your IP address ranks against other IP addresses.
This service is provided by Validity. It also provides details on the history, activation, and associations of your domain. Google offers their Postmaster Tools to senders allowing you to track data on your high volume sending into Gmail. The helpful data they provide includes IP reputation, domain reputation, Gmail delivery errors, and more. Not every mailbox provider gives you insight into how they view your sending reputation, but two of the largest mailbox providers do.
Through Google Postmaster Tools and Microsoft SNDS, you can freely see a day-by-day evaluation of the reputation of the messages these major providers see from you. We also want to emphasize that while each of these data points is a great help in evaluating your sending reputation, none of them, singularly, tell a complete story.
For example, it is not uncommon to see email senders with SenderScores around that are still having inboxing problems.
When taken into account together, the scores from the tools above and the insights and tips recommended below will give you a very good idea of how your current sending reputation stands with mailbox providers. Understanding how your statistics are trending is critical to understanding how your overall reputation is changing.
Since sending reputation is all about how much of your email makes it to the inbox, seeing trends like decreasing open rates or increasing spam complaint rates tend to be the most reliable indicators of existing or pending reputation degradation. Conversely, seeing improving delivery or open rates over time can indicate that your sending reputation is improving.
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