I frequently rely on advice from CommonSenseMedia. Every mobile app developer, it seems, is trying to hitch its wagon to the social networking star. In the case of most other apps, the Facebook connection is useless, since, thankfully, not everyone wants to share everything with their friends. But with Flixster the integration makes more sense. When I logged on, I found a few interesting movie recommendations from friends whose judgment I respect.
After logging onto Facebook with the Single Sign-on feature, users will be able to see where their friends are and what they're doing via services like Bing, Zagat, and CitySearch. For the movie geeks among us, Flixster is a social network for film enthusiasts to discuss current and upcoming movies with friends and family. The Android and iPhone "Movies" applications are mobile extensions of the website, and Flixster co-founder Joe Greenstein believes the option to sign into your Flixster account using Facebook's new Single Sign-On feature will significantly improve the user experience.
Joe discusses how the new simplified Single Sign-on process will change mobile development. Joe also gives us a sneak preview of how the Single Sign-on feature will work. This allowed them to optimize their campaign investment in flight, based on actual app downloads, not just impressions or clicks. Results AdMob drove over 18, downloads during the 48 hours the campaign ran.
At the start of the campaign, Movies was in position 51 in the Top overall free app list. Within 48 hours, Movies moved up 14 positions to number By the following Monday, Movies ranked number Walt Mossberg. Kara Swisher. John Paczkowski. Katherine Boehret. Peter Kafka. Arik Hesseldahl. Lauren Goode. Mike Isaac.
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